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Starting A Small Business With Success In A Changing Economy


On the surface it may appear to be counterintuitive to start up a new business in an economy that has been going through changes, but launching a venture during a perceived “downturn” can be one of the smartest moves for an up and coming entrepreneur. We can all be encouraged by the fact that most of our forebears came to this great country with little more than a skill or trade and a dream to make it all possible through a small business startup.

Small Business is the Backbone of America

Small businesses have been and will always be the backbone of the country. If you have been “downsized” or laid off your job, there is no better time than now to get the training and support needed to launch a successful small business and prosper by your own authority.

Even in the best of economic times boldly starting a new business is a risky proposition but a well-planned, thoughtful concept that serves the needs of the market place will defy the odds. It will become profitable and will reward you with the satisfaction of contributing to society while providing you an independent lifestyle. Have the courage to test your idea. You could be pleasantly surprised to find your dream begin to take off. The following are a few examples of America’s most promising startups:

  • 24-year-old Matt Lauzon saw an opportunity in people custom-designing their rings on a website with a “virtual display case.” He expects a half million dollars in sales this year.
  • Restaurateur, Vijay Puniani notices the success the Chipotle’s chain was having and opened up an Indian food knock-off in Chicago that now grosses $15,000 to $17,000 each week.
  • Jen Bekman bootstrapped an online gallery for under $1000 where she sells limited edition prints and photography at prices that attract even first-time collectors. Her revenue was $1.2 million in 2008.
  • Husband and wife team, Catherine and Peter Drogin decided to get off the job treadmill and poured their savings into kid-friendly tongue depressors with colorful cartoons that make going to the dentist fun. Their sales skyrocketed when a major medical supplier took on their product.
  • Shoe entrepreneur, Ian Ginoza got into the high-end sneaker market and carries only limited supplies of fashionable foot ware. Collectors pay as much as $400 for a pair which put the business in the black after only six months.

Get Educated in Starting and Operating a Business

The first consideration to make is what you are already good at doing. In which sectors do you already have skills, knowledge and contacts you can use to influence the market. Although previous business training is helpful it is not necessary. Anyone with a determination to succeed can get the education needed to start and operate a business. The Learning Center for Human Development offers workshops on how to start a small business. As an entrepreneur you will need to know this:

  • How to write a business plan
  • How to choose the best legal structure
  • How to choose and protect your business assets
  • How to get the startup funding you need
  • How to organize your business operations
  • How to create a success team
  • How to market and sell your products

With the right attitude and the willingness to do what it takes to succeed as an entrepreneur you can acquire the tools and have all you need to achieve your financial and life goals regardless of the economic trends. Contact us today about workshops for starting a small business.


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